Ever since I wrote my book and published it at the end of 2014 I have been learning about marketing. Writing a book is one thing but marketing is another animal! Something I didn’t have any education in. I just wanted to write, I didn’t think about marketing!
After the excitement of a book launch and selling your new book to all of your friends reality sets in. Now what do I do? I started reading a lot of books on how who to market your book. You know the ones: How I sold a bazillion books on Amazon in a week, How I jumped to the top 100 on Amazon in record speed, How Oprah found my book and I got famous, those books! Most of those books only worked for the people who wrote them!
Elizabeth Gilbert, of Eat Pray Love fame was sent a copy of my book by a friend of mine when it first came out. I signed it to her. I think she is as close to Oprah as I will get, but who knows. She could pick it up from her pile of books and read it someday and be delighted.
I learned very quickly that getting people to write Amazon review was like pulling teeth. I am not sure I understand why but it is, even if the LOVED your book. It is a frustrating fact! With out reviews your sales are less and when your sales are less your book hovers around the 2,000,000 rank on Amazon, which means no one doing a search will find it
For the last month I have been feeling frustrated with the whole marketing process. I really didn’t know what to do! My book is amazing and I know it will change lives if people read it, but I didn’t know how to get it into people’s hands!
If you are an author you know what I mean when I say, I got to the point where I was wondering if anyone cared. I wondered if that was it, I was probably not going to sell any more books. I had put myself out there in a very transparent way and had gotten very little feedback and couldn’t help but think maybe it was too honest. Maybe I had revealed too much. Maybe what I said didn’t have value after all. This is the hard part about being an author in my opinion. We write because we hope someone else will read what we wrote. I don’t care what anyone says. We want people to read our books and be touched in some way. Humans love recognition, and I am not an exception.
Yesterday I got an email from a bookstore in Florida that is interested in my book. The first line was “I found your book on-line and saw that you won an award for it! ” I stared at that line and thought, “No I didn’t!” I did a google search and couldn’t find anything. She wanted to sell my book in her store. I didn’t want to email her back and say that I hadn’t won an award so I searched again, and found it. I HAD won an award and didn’t even know it!
National Indie Excellence Award in Alternative Medicine
What? That means I am an award winning author!
I searched my email and sure enough, there it was May, 17, 2015 and I missed it!
I surrender! My book has a life of it’s own and apparently it is keeping parts of it secret until I am ready to hear about them.